Digitalization is one of the key elements that play a role in a company’s growth. It can be more than the elimination of magazine and applying computers to log info – it truly is about building a new way of doing business that focuses on client satisfaction, internal connection, and the circulation info. It is about being more efficient, gaining visibility over firm spend and making decisions with correct numbers, and also connecting your complete team to a common mission that drives worldwide growth.

It is just a dynamic method that alterations the ways corporations create and capture worth in the marketplace. It can also accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive location, firms has to be constantly informed of digitalization’s effect on their BMs and the associated with business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical data were gathered from doze interviewees employed in two specific industries, automobile and multimedia. Due to the fact that the two industries are seen as a different organization models, this kind of research style allowed for an in-depth comparison of how digitalization impacts the inspiration of an firm’s BM.

The selection interviews revealed that inside the media sector, the impact of digitalization was felt most clearly in connection with value creation and benefit capture factors. This was principally due to the fact www.cloudycrowd.net/2019/12/06/digitalization-of-a-business-and-its-consequences/ that the advertising industry areas strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.